Pangaea 13's podcast concept played a pivotal role in establishing CALM as the charity partner for our client, Original Penguin. We spearheaded the initiative, uniting hosts Smithy (Sky Sports) and ex-player Marvin Sordell with figures from sports and entertainment to share their mental health battles. This series transcends mere storytelling, driving meaningful change and moving beyond simply challenging stigma.
Pangaea 13's podcast concept played a pivotal role in establishing CALM as the charity partner for our client, Original Penguin. We spearheaded the initiative, uniting hosts Smithy (Sky Sports) and ex-player Marvin Sordell with figures from sports and entertainment to share their mental health battles. This series transcends mere storytelling, driving meaningful change and moving beyond simply challenging stigma.
In selecting guests, Pangaea 13 prioritises authenticity and rich, narrative-driven stories. Our lineup, extending from athletes to entertainment stars, broadens discussion diversity. Simply, more topics mean more people helped. Aligning with current events, we spotlighted figures like Danny Cipriani during the Rugby World Cup and Jack Fincham post-Love Island finale, ensuring timely content that boosts our PR impact and exposure for such important issues.
Pangaea 13's supercontinent approach maximised cross-channel engagement by integrating paid and organic social, media relations, and talent networks. High-impact cutdowns, such as Ashley Cain bravely opening up on grief, drove 2.5M views, with content cutdowns across all guests increasing impact.
Cross-posting across all stakeholders and exclusive brand page video-casts centralised traffic, enhancing visibility. With our partner publicist's efforts, driving further press coverage through guest interviews and quotes from episodes.
I have been working with Paul since 2016 across several of our brands. When he launched Pangaea 13, we didn't hesitate to take the agency on to run our main brand awareness campaign with our charity partner CALM and the Original Penguin brand. Pangaea 13 has fantastic relationships with talent across sports and entertainment, giving them an extra edge when it comes to activation. The creative work is always of a very high standard, and their unique channel strategies drive true value and reach across our campaigns.
